Six Ways Big Brands Dominate the Market

By business-news
Feb 10 2021

The past few decades have been a golden era for entrepreneurial brands. New brands like Apple and Google could suddenly emerge out of nowhere and now, they are everywhere. Small businesses may not have the strongest brands in the market, but they could learn from these big brands to dominate their local niche market. Things can be challenging for small business owners and marketers. They need to act like guerrillas to attack major brands in the weak spots and steal some niche consumers from them. Here are a few things small businesses could learn from major brands:

1. They don’t accommodate customers, they control customers: Major brands could literally set new standards in the market and force customers to adapt. They are attuned to what customers are feeling. Their decisions come intuitively and quickly. They decide what’s good for customers, depending on well-known market preferences.

2. They talk about purpose, instead of profit: Big brands know that it’s inappropriate to talk only about profit. They focus on certain purposes that could appeal to and benefit customers. With this simple strategy, they can sell more products relatively more easily.

3. They speak like real human: Customers are familiar with big brands, because these brands behave and talk like real human. Big brands understand the market well and actively address real world problems. Their humanity and charm deliver steady annual growth, while other less responsive brands struggle to stay afloat.

4. They have memorable logo and packaging: The yellow arches of McDonalds are probably the most recognizable logo in the market. These visual elements are tightly integrated in many areas, so customers will always see them. With vivid colors and very familiar shapes, customers will associate their perception with specific products and services. It’s very simple and effective.

5. They offer amazing experiences: Regardless of their products or services, these brands are known for memorable experiences. When buying a product or using a service, customers are also expecting certain experiences. Over the years, customers are willing to buy the big brand products, because they can get good experiences over and over again.

6. They tell wonderful stories: Many big brands have humble beginnings, which make a good storyline. These stories can boost the brand and make people more sympathetic to their causes. Kentucky Fried Chicken is famous for the story of Sanders, an honorary Kentucky colonel who refused to give up in offering his famous fried chicken recipe.